The brand needed an overall refresh to compete in the ever-changing landscape of QSR dining as well as help with ongoing marketing efforts. As a part of the core team for the brand, I initially helped develop a new look and feel for the visuals and photography, which developed into our team leading a full rebrand. Through the multi-year relationship, I helped manage the creative team and played a hands-on role in developing photography ideation and direction, ongoing merchandising and POP campaign design and development, broadcast TV for brand and various other promotions as well as digital advertising. Notable campaign launches include the overall rebrand, catering program and the introduction of Fazoli’s 4.0 – a refresh of recipes and ingredients to feature all-natural ingredients.

Creative Direction/Design/Photo Direction: Wendy Jenkins
Design: Brittany Horner / Alisia Mitzel
Copywriting: Jen Licon-Conner